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Ilina Nigmatullina
Services / 01

Product strategy

A product-management system that speeds up idea validation, cuts development costs and grows revenue.

What it is about

We build a product-management system that quickly validates ideas, reduces development costs, increases revenue and brings transparency across departments.

When they reach out

  • You need to reduce time-to-market from idea to launch
  • You need to lower the cost of building new product functionality
  • You need to hire teams and improve cross-team interaction

What you get

  • Clear product strategy with priorities and metrics
  • Unit economics and a metric tree — backlog prioritization by profitability
  • Reduced time-to-market via an MVP approach
  • Transparency between product, engineering, marketing and sales

How we work

01
Discovery
Audit of current processes, metrics, backlog and team interactions. Identify growth zones.
02
Strategy
Build the product strategy: goals, metrics, hypotheses, roadmap.
03
Rollout
Roll out process changes: prioritization, custdev, MVP, unit economics.
04
Support
Ongoing support and adjustments during the agreed period.

Approach

Systems thinking and a data-driven methodology. Decisions through unit economics and custdev — not gut feel.

Let’s talk about your product

Tell me about the challenge — I usually reply within a day and suggest a working format.